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JOIN ONTARIO'S LAKE COUNTRY TODAY! Ontario’s Lake Country is “the hidden jewel” that lies between Barrie, the fastest growing city in North America, and Muskoka, the provinces premier cottage destination. It is an undiscovered, four seasons gem of limitless events, activities, sites, and character. This is the concept of Ontario’s Lake Country Tourism Marketing Board, a pro-active and industry-led organization which spotlights the recreation and tourism attractions in Mnjikaning, Orillia, Oro-Medonte, Ramara, and Severn. The Board has established a new structure for tourism industry members. This structure is based loosely on the Resorts Ontario model, which has proven very successful. The yearly membership fee of $100.00 has been set to allow all industry players, no matter what size, to join. Participation in any Lake Country project is on a “pay as you play” basis. It’s an opportunity for you to be part of the marketing activities to be undertaken by either the whole organization or by a specific tourism/recreation sector aimed at increasing your visibility in Lake Country. Membership Benefits Membership Application Along with you, Ontario’s Lake Country Tourism Marketing Board looks forward to an exciting future of building the best year-round vacation area in Ontario.
Don't miss your opportunity to access the following membership benefits to increase the promotion of your business!
These are the projects presently underway that will spotlight Lake Country as a four seasons tourism area:
Members of Ontario's Lake Country are invited to the Annual General Meeting on Tuesday, May 27 from 8:30A.M. to 10:00A.M. at Fern Resort. Beyond the City Lights - Simcoe County Rural Tourism Conference Conference Agenda Registration French as a Second Language Workshop for Tourism Industry Professionals Information and Registration Instructions Ontario's Lake Country Quarterly Newsletters April 2008 December 2007 October 2007 2008 Marketing Examples Ontario's Lake Country Rack Card French Rack Card - decouvir.simcoe.ca - Beyond the City Lights - Simcoe County Rural Tourism Conference Beyond the City Lights -Simcoe Country Rural Tourism Conference provides the opportunity to explore industry trends, hear about tourism success stories and pick up marketing ideas and strategies applicable to tourism stakeholders in Simcoe County. Participants will also be able to learn about local tourism opportunities and take part in networking. The local organizing committee represents leaders in the Simcoe County tourism industry: Ontario's Lake Country, Huronia Tourism Association, Georgian Triangle Tourist Association, Town of Wasaga Beach, Tourism Barrie, The City of Orillia, Ministry of Tourism and Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA). Anyone involved or interested in local tourism is encouraged to attend - business owners, festival and event organizers, attraction operators, accommodation providers, tourism committee members, tourism marketing coordinators, chambers of commerce, BIAs, economic development staff, municipal councillors or anyone considering getting into tourism. Champlain Commemorations As a result of the 400th anniversary celebrations of Samuel du Champlain's arrival in Quebec and the direct historical link to areas within our province, Ontario has identified Quebec as a key market and has developed funding opportunities for product/service development and marketing. Working together, Simcoe County destination marketing organizations, under the coordination of La Clé d'la Baie en Huronie, are developing opportunities to focus of the Champlain Commemorations/Francophone Tourism isto create awareness of northern Simcoe destinations and the applicable history, development of Champlain based product and/or festivals and events, product and service development as well as developing strategic marketing opportunities in order to develop new markets. Fish Lake Simcoe Tourism Alliance The Ministry of Natural Resources and Ministry of Tourism, in partnership with destination marketing organizations and private stakeholders surrounding Lake Simcoe have established initiated a committee to discuss opportunities to develop fishing-related tourism on Lake Simcoe. The mandate of the committee is to improve and promote sustainable and fish-friendly recreational fishing on Lake Simcoe / Couchiching for the purpose of increasing the overall positive economic impact of tourism visitation into our communities. Lake Simcoe Assessment Tourism Barrie, The City of Orillia's Department of Culture & Heritage and Ontario’s Lake Country agreed to jointly undertake the Lake Simcoe Tourism Area (LSTA) Assessment using the Premier-ranked Tourist Destination Framework in late 2006. Funding was provided by the Government of Canada (Service Canada) and the Ontario Ministry of Tourism. The project was completed during the 2007 calendar year. The project was led by a Core Committee, representing Tourism Barrie, City of Orillia and the Ontario Ministry of Tourism. A Project Team of 4 individuals was hired to undertake the tourism resource audit and complete the Premier-Ranked Workbook. A Steering Committee of industry stakeholders gave input and guidance at three workshops during the course of the project. The Resource Management Consulting Group provided advice to the Core Committee and Project Team, facilitated the workshops and prepared this summary report. The final report will be available online April 12, 2008. For more information on membership and/or marketing programs, please contact Ontario's Lake Country. Ontario’s Lake Country Tourism Marketing Board Toll Free: 1-866-329-5959 |
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