We see a city in which culture is understood to be central to making Orillia a place where people want to live, work, play and invest. We see a city that is a regional hub for tourism built on the quality of its natural and cultural environment, and the vitality of arts, heritage and cultural activities. We see a city that values its downtown as a social, economic, and cultural hub of the community. We see a city where growth and development are managed in a way that preserves the community’s natural and cultural assets and its unique small town ambience and identity. We see a city that values public space across the community, working to protect and enhance it through effective urban design and art in public places. We see a city that supports and values a dynamic cultural sector of arts, heritage and cultural organizations and individuals committed to collaboration and shared resources.